introduction
Interesting underwear is different from conventional underwear. It emphasizes sexy, temptation and stimulus by getting rid of the design concept of traditional restraint, and has become a popular type of underwear that has been popular in recent years.Extremely important celebrations.At the same time, sexy underwear manufacturers have continuously launched new styles to provide users with more and better choices, which has also led to the increasingly diversified user group of sexy underwear.Next, we will analyze the users of sex underwear to better understand their needs and preferences.
User age distribution
From the perspective of market surveys, the use of sexy underwear is concentrated in women who are 20 years old and over, but with the changes in society, the women’s groups who have used sex underwear have gradually extended to 30, 40, or even 50 years old.This also shows that the market potential of sexy underwear is huge.From the perspective of men’s use of sexy underwear, male users are more than 30 years old and above, and they are more inclined to use sexy underwear after marriage.
Regional analysis
The sexy underwear market is mainly concentrated in first- and second -tier cities, such as Beijing, Shanghai, Guangzhou and other places, of which the northern region has the highest sales.However, in recent years of data statistics, sales in the northeast and southwestern regions are gradually increasing, which shows that the market of sexy underwear is constantly opening up.
User occupational analysis
The user group in sex underwear is very wide, including white -collar workers, sales, models, actors, artists and other professional groups.These occupations are often fashionable and sensitive, focus on taste, and fashion matching.At the same time, it also includes some occupations women, such as accounting, teachers, doctors, etc., often because of high work pressure and need to relieve stress through sexy underwear.
User income situation
Compared with general underwear, the price of sexy underwear is higher, which also limits its purchase group.Therefore, most of the users of sexy underwear are people with relatively high income and some people who pursue high -quality life.
User purchase purpose
In the process of buying sexy underwear, most women are pursuing the purpose of sexy, elegant, luxurious, comfortable, while men pay more attention to the stimulus effect of their partners.In addition, in daily life, some women also choose some more comfortable sexy underwear to help themselves be stressed and maintain a good mood and state.
User purchase method
Now more and more women choose to buy sexy underwear on the Internet, followed by professional sexy underwear stores, and some consumers are purchased offline channels such as mall department stores.Many customers are also invited to the party of sex products to buy their favorite sexy underwear by trying it on and understanding.
User preference design
The preference design of female users is mainly to prefer dark -tone sexy underwear such as red, black, and purple in color. This is also the design style of most merchants.In terms of male users, they often pay more attention to the excitement effect caused by the use of sexy underwear to their partners, and pursue a more irritating style design.
User preference material
In terms of materials, users are more inclined to choose comfortable and soft fabrics. At the same time, for some users who play gender role -playing, they choose more distinctive materials such as leather or chain to meet specific expectations.In addition, some users tend to buy some personal pants -type sexy underwear. At this time, they will choose more familiar fabrics, such as cotton and silk.
Factors that users value
For female users, whether the sexy underwear cup and design of the sexy underwear highlight the beauty of the chest is two very key factors, followed by comfort and wearing experience.For male users, it is more concerned about the stimulus effect of sexy underwear, pursuing more stunning visual effects, and underwear materials and comfort will be ranked second.
User consumption psychology
In terms of consumption psychology, some female users are more confident and charm when they buy sexy underwear, while male users mainly consider the stimulus and visual effects that sex clothing can bring.On Valentine’s Day and other festivals, both will spend more time, energy and money to choose a perfect sex clothing to achieve a better experience.
Summarize
With the advancement of society and the change of marriage concepts, many people have begun to pay attention to their sexual health and choose sexy underwear as a supplement to their own sex life.This product has become an important part of the field of sex health because of its uniqueness and special nature, and has received more and more widespread attention and recognition.For enterprises, in -depth digging and understanding the market demand for love underwear will effectively improve the competitiveness and market share of enterprises in the market.